A destination, many ways

We developed the visual identity for Distribution Park, the company for the logistics segment of Grupo Hines, summarizing the company’s values in a logo that represents the docks where the trucks stop for supplies. The symmetry in the distance between the lines that represent the trucks transmits organization in the logistics process. Also notice that one of the trucks is in a different color, forming an exclamation mark and transmitting the priority in giving individual attention when dealing with the company’s clients.

Check it out.