Brazil’s natural taste

McGrif creates non-alcoholic drinks derived from carefully selected fruits. We helped the company in their participation of the event Anuga, the biggest global retail event in the food services sector, held in Germany.

Our challenge was to work the concept of differentiated quality and highly competitive price of the different lines, making the folder and the booth reinforce the brand’s communication.

We used a clean language with plenty of breath between the images, highlighting the packaging of each product. The raw material of the cash-cow, the premium orange juice, received special attention – a dedicated double page with the message “100% juice”.

The result? A large smile on our client’s face and a lot of compliments received throughout the fair.

Check it out!