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A sweet of a dream...


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The newest brand of Dulca’s pastry shops, Sonheria, a specialist in “sonhos” (a type of doughnut which means dream in Portuguese), was born as a retelling of a classic, bringing to the menu surprising versions of the traditional sweet that brought fame to the master brand.

The brand explores the dreamlike dream as a metaphor to the intangible attribute to the sweet “sonho” (dream): a pleasurable moment that like a reverie, it separates people from their problems.

Launched with the slogan “A few dreams deserve to be dreamt again”, Sonheria had a large number of shares in social media and it continues to be managed by Dual in a complete and ongoing project which includes website, Facebook, packaging, menus and promotional material.

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