The healthy smile

In Damm’s new retail packaging line, national leader in production, trading and distribution of frozen fish, we worked a lot on white and soft colors that accentuate the perception about hygiene and general product quality.

The cut that presents the product was inspired in a smile, with the aim of strengthening the product’s dialogue with the consumer. The website followed the same direction, creating an informative atmosphere that brings the brand closer to the consumer’s everyday life, through images of different recipes made using the products.